THIS NEWS FOUND AT: mediabistro.com: AgencySpy
Nielsen has reported today that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007. You are so not shocked. “Given the state of the U.S. economy, a decline in ad spending was expected, but it’s not as bad as it could have been,” Annie Touliatos, vice president of sales development for Nielsen’s ad tracking service, said in a statement.
Hispanic Cable TV (+9.6%) and Cable TV (+7.8%) were the only two media to show ad growth in 2008. Cable was the highest revenue-generating medium with .6 billion in sales.
Media Category Jan-Dec '08 vs.
Jan-Dec '07 % Change
Hispanic Cable TV 9.6%
Cable TV 7.8%
Spot TV Top 100 -0.3%
Syndication TV -0.8%
National Sunday Supplement -1.9%
Hispanic Broadcast TV -2.4%
Network Radio -3.3%
Broadcast Network TV -3.5%
Local Magazine -3.7%
Spot Radio -4.0%
Spot TV 101-210 -4.6%
Outdoor -5.0%
FSI Coupon -5.2%
Internet* -6.4%
National Magazine -7.6%
National Newspaper -9.6%
Business to Business -9.7%
Local Newspaper -10.2%
Local Sunday Supplements -11.0%
TOTAL -2.6%
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