THIS NEWS FOUND AT: Adweek.com - Top News
Despite the debate over whether ad networks represent a danger to the online advertising and publishing businesses, a new survey indicates that more marketers are likely to increase their spending in the embattled sector.
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THIS NEWS FOUND AT: Adweek.com - Top News
The most measurable medium’s metrics are a major mess, according to digital execs.
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THIS NEWS FOUND AT: Adweek.com - Top News
Digital agencies made strides in 2008, although the slowing economy cramped their expansion in the last half of the year. After notching 23 percent growth in 2007, the agencies profiled in this year’s report averaged 15 percent growth.
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THIS NEWS FOUND AT: mediabistro.com: AgencySpy
Nielsen has reported today that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007. You are so not shocked. “Given the state of the U.S. economy, a decline in ad spending was expected, but it’s not as bad as it could have been,” [...]
THIS NEWS FOUND AT: mediabistro.com: AgencySpy
Here’s a strange one… A mother and her 7 year-old daughter are suing DraftFCB and the Office of National Drug Control Policy for defamation. The pair are both professionals models. A photo of the childl, who is missing some teeth due to age, was used in a poster to highlight [...]
THIS NEWS FOUND AT: mediabistro.com: AgencySpy
This smells a lot like a free publicity attempt from Re/Max — which if it is we’re playing right into the trap — but whatever, here goes.
Re/Max (you know, the real estate people) has brought forth what may be the whackest trademark infringement case in history. The agency is [...]
THIS NEWS FOUND AT: Adweek.com - Top News
Social networking has overtaken e-mail as the most popular Internet activity, according to a new study by Nielsen.
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THIS NEWS FOUND AT: Adweek.com - Top News
Susan Arnold, the highest-ranking woman at the world’s largest marketer by spending, is leaving P&G.
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THIS NEWS FOUND AT: mediabistro.com: AgencySpy
All you Faris Yakob fans should get pumped. The winner of the President’s Prize from the Institute of Practitioners in Advertising and McCann Erickson’s new digital guru will be hosting a cozy discussion tonight. The topics to be covered include: The new idea consumer; the form and function of [...]
THIS NEWS FOUND AT: mediabistro.com: AgencySpy
It’s already Tuesday again which means you might be willing to suffer through The Week in Advertising. We were sponsored again, which is great news, this time by Full Sail University - so thanks to them for making the show possible for another go-round.
This week we’ll show you what [...]
THIS NEWS FOUND AT: mediabistro.com: AgencySpy
Robert De Niro and Al Pacino are pissed. The duo have filed a federal lawsuit against Overture Films and watch brand, Tutima, over a commercial “tie-in,” which appeared in-conjunction with their flop of a film, “Righteous Kill.” The stars say they never authorized the commercial tie-in, which uses their [...]
THIS NEWS FOUND AT: mediabistro.com: AgencySpy
German automaker Opel is looking for a bail-out similar to the one the US Government gave our Big 3. Well, similar in that they’d get gobs of money to help offset their liquidity issues. So they submitted a business plan to the government; unfortunately, the glossy 217 page document read [...]
THIS NEWS FOUND AT: mediabistro.com: AgencySpy
We’re not sure how a cool 3D-gizmo helps demonstrate GE’s smart grid model, but we don’t really care. Check out this video of Ogilvy CD Robert Cooper tying out the Ecomagination site. Nifty.
Oh btw Ogilvy didn’t make the site, but we like that they played with it and video [...]
THIS NEWS FOUND AT: mediabistro.com: AgencySpy
We hopped out into the streets to check out some of the new Agencies in Action posters we told you about. Check out the slide show above — we went to three locations in the Madison Ave. area.
More: “Causevertising: Agencies in Action Fight NYC Hunger“
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New Career Opportunities Daily: The [...]
THIS NEWS FOUND AT: Adweek.com - Top News
Mika Salmi, MTV Networks’ president of global digital media, is leaving the company.
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THIS NEWS FOUND AT: Adweek.com - Top News
IPG’s Mullen has confirmed cutting 40 staffers this week at its Wenham, Mass., headquarters.
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According to a research report titled Artists in a Year of Recession: Impact on Jobs in 2008 done by the National Endowment for the Arts, during the recent economic slowdown artists were unemployed at twice the rate of professional workers. Included among artists are performing artists, fine artists, art directors, and animators, writers and authors, [...]
THIS NEWS FOUND AT: Adweek.com - Top News
NEW YORK Podcasting has evolved into a broader medium than ever, with mainstream capabilities, according to eMarketer.
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THIS NEWS FOUND AT: mediabistro.com: AgencySpy
It seems that candy creative is under attack from all fronts. First, there was the Skittles debacle. Now, a rogue digi-shop has created a site for Snickers in direct response to the Snacklish campaign. If you head over to the Snacklish site, you’ll see a homepage complete with nonsensical sounds [...]
THIS NEWS FOUND AT: mediabistro.com: AgencySpy
Matt Morin’s blog, Dog & Pony Show, points us to a New York City based outdoor campaign that literally turned the stomachs of the folks here at AgencySpy. Just look at that photo. Just look at the lesion near the entry. Too. Gross. For. Words. The pop-up shit tube was [...]
A Photo Editor Please Feed the Animals
