10.13$80 Billion? Online Display Market Is Being Overhyped
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
NEW YORK (AdAge.com) — It's déj? vu all over again as the web giants scurry to build massive internet-ad networks: Microsoft makes plays for Yahoo, both of them talk to AOL, Google tries to milk a display powerhouse from DoubleClick, and venture capitalists throw money at ad networks and exchanges. But amid the frenzy, it might be worth taking a look at whether today's economic and marketing developments are shrinking that pot of gold they're all after.
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