10.15Are DVRs ‘Own Worst Enemy’ for Networks?
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
MINNEAPOLIS (AdAge.com) — The calendar collision of NBC's program premiere of "My Own Worst Enemy" and the release of TV's fall season's first live and seven-day ratings could be construed as coincidence. That's because this genre of network TV — with multiweek story arcs and season ending cliffhangers — is the most susceptible to TiVo, as loyal viewers might be able to skip a sitcom, but wouldn't dare miss Meredith choosing between McDreamy and McSteamy on ABC's "Grey's Anatomy."
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