10.15Breeders’ Cup Goes With a ‘Less Is More’ Approach for Ads
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
NEW YORK (AdAge.com) — The people behind the Breeders' Cup are making use of a technique that seems to be working well for the Fox sci-fi series "Fringe." The equine sports tournament will run fewer commercials from its sponsors in order to give more time over to the horses.
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