10.15Denny’s Gets Into Music With Feed-a-Band Strategy
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
NEW YORK (AdAge.com) — Denny's, the family restaurant chain best known for its round-the-clock breakfast menu, is moving into musical branded entertainment. And for starters it's simply feeding cash-strapped musicians on tour — offering them a month of free meals at any Denny's. It's also inviting some of them into its kitchens to be chefs for a day, with the best of their culinary creations being added to its late-night "Rockstar Menu." And the new DennysAllNighter.com website offers users sample songs, the ability to vote for the best new bands and other musical connections.
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