10.15Economic Worries Dog DMA’s Fall Show
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
LAS VEGAS (AdAge.com) — At its annual fall show here yesterday, the Direct Marketing Association said direct-marketing media and practices would once again outpace general advertising by a slight margin by garnering 53% of total advertising expenditures. With marketers clamoring for the cost efficiency and targeting that things such as database segmentation, CRM and e-mail marketing provide, this finding really comes as no surprise.
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