10.18HP’s Mendenhall Urges Marketers to Venture Into Digital Whirlwind
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
ORLANDO, Fla. (AdAge.com) — During an address before the Association of National Advertisers this morning, Mike Mendenhall, chief marketing officer at Hewlett-Packard, said the web has upended relationships between brands and consumers. In this digital age, where 1.3 billion of 6.6 billion consumers have internet access, brands must insert themselves into the global digital conversation while still adequately managing their reputations.
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