10.13Kraft’s Second Quarter Shows Payoff From Marketing Efforts
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
CHICAGO (AdAge.com) — Kraft reported a stronger-than-expected second quarter this morning, thanks in part to increased marketing spending. Kraft's net revenue was up 21.4% to .2 billion, and net earnings were up 4% to 2 million from 7 million a year ago.
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