10.15Magazines Turn In Soft Third-Quarter Ad Page Counts
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
NEW YORK (AdAge.com) — The decline in magazine ad pages accelerated again in the third quarter of 2008, when ad pages came in 12.9% lower than the third quarter of last year, according to new counts from the Publishers Information Bureau. That's a sharper loss than the second quarter, which saw an 8.2% drop, or the first, which slipped just 6.4%.
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