Philip Nealey Omaha Photographer -unsharpmasked » Case Study: Corporate Portrait

This is a recent corporate portrait for a friend of mine, Mark Johnson of Mark Johnson Communications. We used just a small crop of the image on his business cards. The final image will be used in other marketing material. As you look at the other images you can see the progression of the concept. First the image was retouched and ‘processed’ for the business cards. We had a very short turn around time for the cards, they needed to be hand delivered on Friday Jan. 8th. We shot Monday afternoon (Jan 4th) , I did the retouching, placed the photo in the design, received final approval and uploaded the press ready files by Tuesday (Jan 5th) afternoon. The client received the business cards today (Jan 7th) and was very happy with the results.

I developed the final concept based on the fact that Mark’s main talent is writing, thus the books (I should have had him write this post). I wanted the whole image to have a slightly “illustrative” quality so I kept the books in sharper focus. Also as you can see– the version of the image for the cards was in a warm toned black and white but I added back some subtle color in the skin tones and the books. The project is in progress so look for more in the future.

Thanks to Mark and talented designer Colby Shenkle for giving me some creative freedom on this project.