THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
CHICAGO (AdAge.com) — McDonald's Corp. CEO Jim Skinner took great care during an earnings call today to paint his company as recession-resistant and tout its franchisees' access to credit.
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THIS ITEM IS ORIGINALLY FROM: Advertising Age – Agency News
NEW YORK (AdAge.com) — While Omnicom Group reported today that its third-quarter revenue and net income were up slightly, the impact of the recession and financial crisis on its agencies — PR in particular — is starting to become more pronounced.
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THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
NEW YORK (AdAge.com) — Earlier this year, Phoenix Suns superstar Steve Nash made news when he appeared on the basketball court in a new pair of Nike shoes made entirely of industrial waste. Called "Trash Talk," the new design was constructed from the assembly-line trash generated [...]
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
BATAVIA, Ohio (AdAge.com) — Business may be bad and getting worse for much of the economy, but it's never been better for Assetlink, which sells "marketing-operations management" programs that track agency productivity.
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THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
NEW YORK (AdAge.com) — After nearly a year in development, Joost is launching a version of the service that works in a web browser, just like most of its competitors.
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THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
NEW YORK (AdAge.com) — The news that TV Guide is being sold for is shocking enough — an issue costs .99 on newsstands, for crying out loud. But anyone who has been paying attention to the media revolution can't really claim to be surprised at [...]
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
LOS ANGELES (AdAge.com) — While the recession and banking crisis have taken a toll on the entire restaurant industry, a number of Quiznos franchisees claim to have been disproportionately affected.
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THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
NEW YORK (AdAge.com) — There's a new reality filtering down to start-ups: If advertising was your panacea, better think of something else and quick.
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THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
DETROIT (AdAge.com) — What would happen in the event of a merger between General Motors and Chrysler? Brands would be ditched and agency assignments consolidated.
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THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News
NEW YORK (AdAge.com) — Pepsi's strategy for regaining share involves three years; .2 billion; a complete packaging, merchandising and marketing overhaul of its soft drinks — and a reduced reliance on BBDO, the shop that put it on the map nearly 50 years ago.
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