THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News CHARLOTTE, N.C. (AdAge.com) — Everybody loves a winner, and in some respects that's what it's going to take for Lebron James to achieve his stated goal two years ago of becoming a global icon, along the lines of Michael Jordan, Tiger Woods and Muhammad Ali, [...]
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News ORLANDO, Fla. (AdAge.com) –Coca-Cola has made a big comeback as of late. The beverage giant has reinvigorated its soft-drink portfolio with the introduction of Coke Zero, and it has rethought its approach to marketing, both internally and within its agency structure. "When you start believing [...]
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News ORLANDO (AdAge.com) — TiVo CEO Tom Rogers roused an audience at the ANA today claiming that the TV ads are soon to be outmoded by ad-skipping viewers. Th solution? DVR-thwarting tools sold by — guess who? — TiVo. If you enjoyed this post you should [...]
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News NEW YORK (AdAge.com) — "Joe the Plumber" was this close to a deal with Roto-Rooter. But alas, it looks like his chance is circling the drain. If you enjoyed this post you should subscribe to the original. Advertising Age – Latest News Click Here to [...]
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News ORLANDO, Fla. (AdAge.com) — Andrew Rosenthal, editorial page editor at The New York Times, aims to ensure opinions and news are kept separate, even as the internet increasingly blurs that line. If you enjoyed this post you should subscribe to the original. Advertising Age – [...]
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News ORLANDO, Fla. (AdAge.com) — Of all those who spoke on "growth" at the Association of National Advertisers' annual conference here today, none had a harder job arguably than Anne Finucane, chief marketing officer of Bank of America — the iconically named bank that is one [...]
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News ORLANDO, Fla. (AdAge.com) — During an address before the Association of National Advertisers this morning, Mike Mendenhall, chief marketing officer at Hewlett-Packard, said the web has upended relationships between brands and consumers. In this digital age, where 1.3 billion of 6.6 billion consumers have internet [...]
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News ORLANDO, Fla. (AdAge.com) — The first thing marketers need to do upon returning from the Association of National Advertisers conference? Make sure you know who your brand champions are, instructed Mark Addicks, chief marketing officer at General Mills. If you enjoyed this post you should [...]
THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News NEW YORK (AdAge.com) — Even though unemployment is edging upwards, it was a big week on network TV for Joe the Plumber, Mike the Plumber and working men and women everywhere. Joe has now surpassed "Desperate Housewives'" Mike (James Denton) as the nation's most famous [...]
