Marketers Scrutinize Shops’ Productivity

Much-Humbled Joost Takes Its Pitch to Madison Avenue

THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News NEW YORK (AdAge.com) — After nearly a year in development, Joost is launching a version of the service that works in a web browser, just like most of its competitors. If you enjoyed this post you should subscribe to the original. Advertising Age – Latest [...]

Sale of TV Guide for $1 Is a Shock but Not a Surprise

THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News NEW YORK (AdAge.com) — The news that TV Guide is being sold for is shocking enough — an issue costs .99 on newsstands, for crying out loud. But anyone who has been paying attention to the media revolution can't really claim to be surprised at [...]

Quiznos Franchisees Walloped by Recession

THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News LOS ANGELES (AdAge.com) — While the recession and banking crisis have taken a toll on the entire restaurant industry, a number of Quiznos franchisees claim to have been disproportionately affected. If you enjoyed this post you should subscribe to the original. Advertising Age – Latest [...]

Woe to Web 2.0 Start-Ups: Too Few Ads to Go Around

THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News NEW YORK (AdAge.com) — There's a new reality filtering down to start-ups: If advertising was your panacea, better think of something else and quick. If you enjoyed this post you should subscribe to the original. Advertising Age – Latest News Click Here to got to [...]

Detroit’s Big 2? What a Combined GM/Chrysler Means for Marketing

THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News DETROIT (AdAge.com) — What would happen in the event of a merger between General Motors and Chrysler? Brands would be ditched and agency assignments consolidated. If you enjoyed this post you should subscribe to the original. Advertising Age – Latest News Click Here to got [...]

Pepsi Upends Brands With $1.2 Billion Shake-Up

THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News NEW YORK (AdAge.com) — Pepsi's strategy for regaining share involves three years; .2 billion; a complete packaging, merchandising and marketing overhaul of its soft drinks — and a reduced reliance on BBDO, the shop that put it on the map nearly 50 years ago. If [...]

Radio Gaining Audience — but Not Ad Revenue

THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News NEW YORK (AdAge.com) — Radio has been right behind newspapers as the old-school medium most adversely affected by digital developments. New research, however, shows that radio is actually gaining audience, even in spite of its closest competitor, the iPod. If you enjoyed this post you [...]

With No Ring, James Is Still No Jordan

THIS ITEM IS ORIGINALLY FROM: Advertising Age – Latest News CHARLOTTE, N.C. (AdAge.com) — Everybody loves a winner, and in some respects that's what it's going to take for Lebron James to achieve his stated goal two years ago of becoming a global icon, along the lines of Michael Jordan, Tiger Woods and Muhammad Ali, [...]

Making progress on metadata

THIS ITEM IS ORIGINALLY FROM: John Nack on Adobe Although it’s not especially glamorous, metadata–information about files–is vital.  Without metadata, files are like unlabeled cans on a shelf: you’d have to open up each one to find out what it contains.  Adobe has been making some notable progress with metadata lately:   The company has [...]